Tuesday, August 5, 2008

What to Charge

What Should I Set my Rate Structure at?


This is the most common question amongst house cleaners. I will tell you how to approach this question with your clients.

Let's look at an example: A client calls and wants to know what you would charge for a 4 bedroom 2 1/2 bathroom home. They want a quote over the phone. This is a big no-no. Never give a quote over the phone. You can tell them around what to expect but that you can not give an accurate quote without looking at the home.

There will be many variables that will go into your quote.

Let's look at those variables:
  • Size of home
  • Number of bathrooms
  • Condition of home
  • Pets
  • Whether they are going to provide cleaning supplies or you are
  • Frequency of cleaning
  • Number of people living in home
  • Addition of services not included in basic cleaning

Once you know exactly what your client wants done, you would then give them a per job rate...NOT per hour.

Generally, you will need to do an initial clean. This clean is done to get the home to your standards to be ready for maintenance cleaning. Then the client will schedule their cleanings at weekly, bi-weekly or monthly intervals. You may also get some party clean clients and spring clean clients. The more you clean, the less you charge.

Inititial cleans are generally on the high end ranging from $115-$200 depending on the size and condition of the home. One-time cleaning clients are generally around this range as well depending on what they want done.

Once you have quoted the initial clean, you let them know how much their regular cleaning rate would be. On average, cleanings will range from $20-$35 per hour depending on your area. I would recommend calling cleaning companies close to you (not competing with you) and see what they charge or looking up cleaning businesses in your area on the internet to see their rates. This way you can see if your rate will stand in your area. You don't want to be too high that people can't afford you. You also don't want to seem cheap. Remember, you get what you pay for.